Magali Delmas in The Wall Street Journal: How a Wave of Electric Trucks Could Create Millions of ‘Accidental Environmentalists’

Auto makers’ powerful new all-electric trucks and SUVs are attracting U.S. customers who wouldn’t otherwise shop for green machines. Magali Delmas, a professor of management at UCLA, says most people buy things based on five criteria: quality, cost, health benefits, status enhancement and emotional connection. She uses a related term: “convenient environmentalists,” for people who will make the green choice only if it doesn’t require sacrifice.