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Most California incentive programs meant to reduce energy use have the opposite effect
UCLA’s Stephanie Pincetl, another co-author, said part of the problem may be due to the Jevons paradox, a phenomenon that occurs when a technological advance or government policy improves the efficiency of how a resource is used but leads to an increase in consumption as a direct result of that efficiency gain. “People think they can increase consumption without increasing their bills, so they use more,” said Pincetl, who is director of the California Center for Sustainable Communities at UCLA.